https://www.mayaiyer.com/intro daily 0.75 2019-11-15 https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1573784181115-VJ345XZ4ABE62K8WP246/Maya%2BIyer.jpg Intro https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1573784181115-VJ345XZ4ABE62K8WP246/Maya%2BIyer.jpg Intro https://www.mayaiyer.com/image daily 0.75 2019-11-15 https://images.squarespace-cdn.com/content/v1/58d00f106b8f5b01c8e73f52/1493746032449-CRW72DLOPXQ5D6Q8O4FQ/bio-extended.jpg Image https://www.mayaiyer.com/about daily 0.75 2026-03-28 https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/37f7b093-23f7-47ad-a4d8-ae26603b02eb/DSC_7367.jpg About https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/37f7b093-23f7-47ad-a4d8-ae26603b02eb/DSC_7367.jpg About https://www.mayaiyer.com/about-copy daily 0.75 2024-08-17 https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/37f7b093-23f7-47ad-a4d8-ae26603b02eb/DSC_7367.jpg About (Copy) https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1723926701077-Z2LVT0K9K03G8CS6M1Y6/IMG_3869.jpeg About (Copy) - I watch tennis religiously (Copy) https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1723926701697-0OCXLRGR4CAF1YG6AEY3/IMG_5188.jpeg About (Copy) - Biking on Governor's Island is my activity of choice in NYC (Copy) https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1723926703455-O1UCIYTZ1HE1E1PTQO3B/IMG_5275.jpeg About (Copy) - Always on the hunt for great matcha (Copy) https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1723926704808-ZR48YOT1NI4IAGIPC8Z6/IMG_9344.jpeg About (Copy) - Go-to fun fact - I've been to Antarctica (Copy) https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1723851969870-EFQJ5YYB27BR7VPLDPYS/g0185727.jpeg About (Copy) - I am down to try almost anything (Copy) https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1723934710223-NCVIVZWZFNK5JNATPS8A/IMG_2528.jpg About (Copy) - La Jolla Gliderport - my favorite place (Copy) https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1723851973838-X4X18UQVG7G7PHPBQEXE/IMG_2597.jpeg About (Copy) - Sushi Ota - my favorite food (Copy) https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1723852284206-M292FK0HA7XGIXPHPUW6/IMG_2211.jpg About (Copy) - I grew up Bollywood dancing competitively (Copy) https://www.mayaiyer.com/projects daily 1.0 2026-03-29 https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/a49e0f9c-680f-4583-b7f0-36c379377b3a/lobby1.png https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/52565290-2a9e-448b-ac7b-4dedbf8da9ac/Screenshot%2B2024-02-10%2Bat%2B3.25.54%25E2%2580%25AFPM.jpg https://www.mayaiyer.com/projects/now-a45dw monthly 0.5 2026-02-22 https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1605471743457-7WIO9D4RFX48M7BYPZN6/now+gif%21%21.gif Projects - NOW - a platform that brings together social impact and social media https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1601165941104-WWMVZZXBT1HSGSWLFUZI/Screen+Shot+2020-09-04+at+12.32.12+PM.png Projects - NOW - a platform that brings together social impact and social media https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1598662017719-GXM6FENU0K0VGTQ7G259/data-generationnow-content-2017.png Projects - NOW - a platform that brings together social impact and social media Target audience: Gen Z https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1598663606709-9Q4SC2FJ34XZAQWEWAM5/Frame+1+%284%29.png Projects - NOW - a platform that brings together social impact and social media https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1603248055135-IY10V2WDVEB9215A97TV/Screen+Shot+2020-10-20+at+7.38.34+PM.png Projects - NOW - a platform that brings together social impact and social media https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1598669231931-12QT7RQT3O85GU5OVXIQ/Screen+Shot+2020-08-28+at+7.46.14+PM.png Projects - NOW - a platform that brings together social impact and social media https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1603849409794-7C2AZ4G9B744416WPRE9/ezgif.com-gif-maker.gif Projects - NOW - a platform that brings together social impact and social media https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1601170905005-VSK12ZT2JFCVV85HD5XL/Group+122.png Projects - NOW - a platform that brings together social impact and social media - ⚡️ Design Decision During testing, users had a hard time figuring out what the lightning bolt and link symbols meant, so we changed the headers to Overview and Learn More for clarity. https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1603849747804-7R7UF80J2YSHG7L1G7FE/ezgif.com-gif-maker+copy.gif Projects - NOW - a platform that brings together social impact and social media https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1601171371582-5SPJ1HPR7CQIJBSEQ0P7/Group+122+%281%29.png Projects - NOW - a platform that brings together social impact and social media - ⚡️ Design Decision We removed the + Resource button from the education page because users thought that they could add resources to this page themselves. They can only add resources to the impact page so we decided to only keep the + Resource button there to avoid confusion. We also decided to stick to one color instead of two for cohesiveness and readability. https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1603849930565-J0IWEMBCU7QGTWYAINXO/ezgif.com-gif-maker+copy+2.gif Projects - NOW - a platform that brings together social impact and social media https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1604275171034-D349YSS5NIIJJ7U7MLNS/Frame+8.png Projects - NOW - a platform that brings together social impact and social media - Style Guide Our logo is composed of a location marker which reflects how our app talks about issues all around the world. The font, Ubuntu, is a traditional sans-serif typeface with rounded edges for a slightly playful look, which appeals to Gen Z. https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1599022787220-U41FHKATV2UWW4FSC75M/Frame+7+%281%29.png Projects - NOW - a platform that brings together social impact and social media Pain Point: Learning about current events through social media is overwhelming. Solution: Our clean UI & intuitive UX along with quick 2 minute overviews of issues allows users to absorb information easily and efficiently. https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1599022826374-JSWWHYJH0UHYDVXRSC6K/Frame+6+%282%29.png Projects - NOW - a platform that brings together social impact and social media Pain Point: User wants to make an impact but doesn’t know where to start or how to help. Solution: Dedicated impact page https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1599022849021-D8HPEMLXJSL1B1H0CXJT/Frame+5+%286%29.png Projects - NOW - a platform that brings together social impact and social media Pain Point: Social media can be a gateway for performative activism. Solution: No quantitative metrics (numbers of likes, followers) on user profiles. https://www.mayaiyer.com/projects/case-study-sephora-skincare-feature-a4lw7 monthly 0.5 2026-02-22 https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1605471894170-PWJEY2J7EIBSZBD6KRKJ/Macbook+Pro+-+Light+Background.png Projects - Sephora Skincare Feature - a case study for customers to learn more about skincare ingredients https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1598934960194-GCLI8E69XRXJ7BLI12HT/Frame+3+%282%29.png Projects - Sephora Skincare Feature - a case study for customers to learn more about skincare ingredients https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1596673974745-66WHNFU6SG00T2FEQRF3/image-asset.jpeg Projects - Sephora Skincare Feature - a case study for customers to learn more about skincare ingredients - How might we… I identified the major pain points of the skincare purchasing process from my interviews with the target audience. Now, I can reframe these pain points as opportunities for my ingredient explainer feature. https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1596591593853-U89LBOH24RPM43XX94DO/image-asset.png Projects - Sephora Skincare Feature - a case study for customers to learn more about skincare ingredients https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1596595752594-TQB8FN7W02XPZJDBYJM1/IMG_4175+%281%29.jpg Projects - Sephora Skincare Feature - a case study for customers to learn more about skincare ingredients - Crazy 8s - I drew 8 quick sketches for one minute each to get ideas flowing on the paper. https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1596595882018-NBZHDHTJZQVESMRU2FRM/IMG_4177+%281%29.jpg Projects - Sephora Skincare Feature - a case study for customers to learn more about skincare ingredients - Strongest solution sketch: Depicts user navigating to ingredient explainer & "In My Routine". https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1596596018882-MSFPA0800KWMD9R9OE0R/IMG_4174+%281%29.jpg Projects - Sephora Skincare Feature - a case study for customers to learn more about skincare ingredients - 2nd solution sketch https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1596596026631-LKFNWH5ETX53OZH6QKVD/IMG_4176+%281%29.jpg Projects - Sephora Skincare Feature - a case study for customers to learn more about skincare ingredients - 3rd solution sketch https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1596596337106-ULZ38JI5ICXPYDAS9FV2/image-asset.png Projects - Sephora Skincare Feature - a case study for customers to learn more about skincare ingredients https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1601515997223-X4REN4NDDEEQV7JM0XDK/ezgif.com-video-to-gif+%282%29+copy+3.gif Projects - Sephora Skincare Feature - a case study for customers to learn more about skincare ingredients - User Testing with Laura Laura’s favorite feature of the prototype was the “In My Routine” tab. This validated my hypothesis that customers would find it useful to see how a product interacts with their current routine. She also suggested that it would be nice to have “suggested products” integrated with this feature. “I would find it useful to be able to input my skin type on the “In My Routine” feature to see whether the product would be suitable for me” https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1596674563512-OICV8239F2W5NNLO9C6Z/image-asset.png Projects - Sephora Skincare Feature - a case study for customers to learn more about skincare ingredients - User Testing with Gurveen Gurveen mentioned that she liked being able to hover over the “irritancy” and “comedogenicity” labels to learn more about what they meant. “I like that this feature breaks down complicated skincare terms into everyday language that I can understand” https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1596674719327-YS7HG599DSDSGKDGAKJS/Screen+Shot+2020-08-03+at+7.02.36+PM.png Projects - Sephora Skincare Feature - a case study for customers to learn more about skincare ingredients - Examples of Interview Questions My interviewees’ answers allowed me to get a sense of how comfortable my users were shopping online and learn about their experiences purchasing skincare items. https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1601516762316-LQBI6F8Z6FV0THCFGA9A/Hypotheses+for+portfolio.png Projects - Sephora Skincare Feature - a case study for customers to learn more about skincare ingredients - So, were my hypotheses validated? For the most part. However, after listening to feedback from usability testing, customers preferred the “In My Routine” feature more than the Ingredient Explainer. It turns out that learning about ingredients does not necessarily increase confidence about skincare purchases. https://www.mayaiyer.com/projects/diabuddies-zstj3 monthly 0.5 2026-02-22 https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608158472711-54YV4PRH79V73FHOCEC3/1.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608158472597-E4YDF42LRYZYYG7DKBST/2.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608158476433-3BX9D0RUV727ZALQ4AJA/3.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608158481592-D43YOBSKL0MSFDJV505Y/6.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608158572332-KW2LP1WMOAFC8T4CKWNC/9.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608158482974-PS6QII257HSUPWKM32NV/7.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1607912872465-H1NBUQJJHIFY2KO3KG9K/5f31d95197e921d3511f48c7_ddilogofooter.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1607912868468-VLPC417E6IL4ZJ7ZYQYR/UCSD-Design-Lab-250x167.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1607912860472-G5Z8ONBKIO2WBG7IUPH0/dexcom.jpeg Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1607912861446-1Q22XY2K0US2WWKPZPXC/logo_tandem_diabetes_care_horizontal_raster_RGB_color.jpg Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1607912866846-21Z2JVP9ZZ7EAPI7ZK3M/ucsd+health.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1607825113535-CISW44QSGSYB63RH3NL7/Screen+Shot+2020-10-15+at+3.53.16+PM.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1607825175933-B70VJ8K7LULPWA9OV9JI/Screen+Shot+2020-10-15+at+4.27.45+PM.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1607913551835-RSGBL5UUVI1S8LF7GT3B/DDI+Workshop.jpg Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608163641967-36DJ717JYH2QNZO8WSOY/15.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608163885777-MSIN83BU2YJZ6X4NQFQA/16.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608163984706-06BE9HO4QT9IP1SWJFBC/17.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608052711646-96MFU50XW6M1TLC4CQSN/Cassidy+Robinson+%26+Joanne+Milo.jpg Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1607912363460-KVROTTDK99P8OTE85D5Q/DDI+Storyboard.jpg Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1607912442289-DGJLJMPV723RFNE93HT8/DDI+Storyboard+copy.jpg Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608083419002-WUS1DYYP7YTYZTUOL9RX/Frame+4.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608056450550-ER4O70JDRWQRIW8OH7L0/Frame+2.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608056684213-DOE28Z5LUPG5HGIPGFGS/Frame+6.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608082498207-RGJ4RMRWB8UIFL1WEQ6M/Group+76.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608058881219-LEIUC59MK06V5VIMM276/Screen+Shot+2020-12-15+at+11.00.53+AM.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608058888673-GCY3XK80O2CCY1FNAN97/Screen+Shot+2020-12-15+at+9.38.18+AM.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608058968492-6OIX1BZGV0KM2J6Q2JA7/Screen+Shot+2020-12-15+at+11.02.38+AM.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608058879864-0D4JFKJKYN8OPQKVDVEU/Screen+Shot+2020-12-15+at+11.00.40+AM.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608059726955-VN1JRZI44F6TE2XHDMR4/Screen+Shot+2020-12-15+at+11.14.06+AM.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608059729623-265XOBU1N9LUJV7CQBWN/Screen+Shot+2020-12-15+at+11.14.12+AM.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608059731342-LD03324S33J7MYL5O8HB/Screen+Shot+2020-12-15+at+11.14.17+AM.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608059734330-R7UCL1C9BMEN84JCERLD/Screen+Shot+2020-12-15+at+11.14.21+AM.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608059735158-8SABXV45731PFEBJX5L3/Screen+Shot+2020-12-15+at+11.14.26+AM.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608080086584-GG71C8FC78DE5CHH4HK3/Frame+7.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608080112861-RB4ECHS6P1K5NU8FUQMS/Frame+9.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608080166464-73232C5Q21B57FYLZKTH/Frame+10.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes https://images.squarespace-cdn.com/content/v1/5dc1177a1da506017919718e/1608080149568-1RAAH4G9JMGENH63KV71/Frame+8.png Projects - Diabuddies - a resource for newly diagnosed adolescents with Type 1 diabetes